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Research Center under the Qing dynasties on China Electronic Book in the first quarter report shows the first quarter of this year, China’s e-reader market sales reached 249,100. Kingship of which e-reader sales of about 164,500, accounting for as high as 66.04%. Although the end products Sell The absolute leading edge, but still Hanwang Technology believes that the current e-book market, for-profit model is still not clear.

Industry analysts believe that once the domestic e-book profit model may be a class of the Amazon model, that is, market-reader terminal, with content providers Cooperation Available for download platform for readers to receive both the download fee, while the operators operate only as a channel, does not participate in the bonus e-book download. Recently, Hanwang Technology and Culture book signing of a copyright the project agreement to open up the digital rights bottlenecks seem that this mode of distribution.

Make all of the build platform

It is understood that e-book industry has been on the middle reaches of the enterprise in Taiwan and abroad, dominated the competition in the domestic market so concentrated in the terminal operators and content providers such as downstream industrial chain link. Chain of related companies have expressed enthusiasm for the books.

Market for e-books in full swing, Hanwang Technology vice president, secretaries to directorate Zhu Jianyong commented, “We actually are still exploring.” For example, there are a lot of traditional publishing group announced their own hands a large number of digital resources, but so far not begun to profit, mainly because we are still exploring profit models.

“We are actually going on, and all make their own” Zhu Jianyong description, company e-book content download platform for the establishment of a network download, but the content will be delivered to the pricing of resources companies, download cost and resource providers are 28 divided. Operators receive the normal Communicate Costs. Zhu Jianyong said: “Our platform is like shopping malls, like the counter, is responsible for management, available for download, while preventing piracy. And the normal charge carriers do not conflict.”

It is Zhu Jianyong introduced Hanwang network download platform has started to income, although not yet profitable, Zhu Jianyong or demonstrate confidence in the platform. Compared with other businesses currently Hanwang already has three advantages: products, channels and brands. He said, for example last year, sales of electronic readers up to 300,000, on this basis, the Kingship initially established a “pre-installed + download” content delivery model.

Had text book news and rumors Hanwang Association signed a 25 million books, digital rights, and Hanwang the cooperation agreement with the text book, whether the exclusive digital rights? Text book Society, said that CA is the number of publishing companies with a platform between. Platform for all in need and to meet the requirements of digital publishing businesses are open. At present, the number of other publishing companies to contact them and hope to establish cooperation. Text book mentioned collaboration, digital publishing rights are not exclusive. Zhu Jianyong, said a specific number of the exclusive rights to consultation, but the price will naturally increase.

Intention to enter teaching, tutoring market

The content, Hanwang established e-book download platform for ordinary users are mostly in the public library. At present, there are more than Education Publishing Resource Publishing Group and the industry chain related businesses to develop e-reader for students, such as joint PVI Phoenix Publishing, Time to join hands in mobile publishing, educational publishing digitally.

The market from traditional publishing experience, the education market can be described as the publishing industry’s “big fat”, but much of this resource lies in the hands of the traditional publishing group. Zhu Jianyong said the company is also interested in educational digital publishing direction, but the company has not published with a specific group cooperation, and is also the main energy corresponding terminal on the development and structural mechanisms.

“Teaching and Coaching e-book has some special, not the material into a digital version on it, but also to many other technical issues. Only when this issue is resolved, consider the contents of the issue.” Zhu Jianyong said the company is working to develop a more professional e-book terminals for students. Hanwang technology insiders, the project has already received strong government support. See more exciting

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